How Frontline provides support
Since its inception, the goal of the Defence Force Canteen service has always been to conduct its operations on a commercial and self-supporting basis, with the aim of providing profits sufficient to permit distribution of surplus funds for the benefit of members of the Army or the Air Force and their families.
Frontline provides significant levels of financial support to unit trusts and base welfare funds through the disbursement of vending machine commissions, direct cash sponsorship and product donations to support unit functions, sporting teams and significant events.
More information is available on our Vending Commission support on our Vending Totals Page.
Also, our news and events blog is regular updated providing information about the different types of support we provide to all areas of the Defence community. To find out how we are supporting your local community, head to the News and Events Blog on this site.
You may also find more information about historical support in our Organisational History
2011 Support
With the roll out of a large contingent of Army and Air Force support to assist those affected by the floods in South East Queensland in January of 2011, Frontline Defence Services kicked off the year with a large donation of support to the men and women involved in the clean up crews.
Approaching initially the Australian Army, and then the Air Force, Frontline Defence Services, together with assistance from our suppliers provided more than $20,000 in food and drinks for the clean up crews.
The Commanding Officer of 9 RQR, one of the regiments involved in the clean up said on Frontline Defence Service Facebook page "Team - On behalf of the soldiers of the Ninth Battalion and our current attachments, can I please extend my heartfelt thanks to your efforts for us. The lads have been and will be putting in some long hard days, and your support will sustain us through this effort. Commanding Officer 9 RQR."
You can find out more about our support specific to this event on our Flood Appeals Page
You can also view the article from City West News, 11 February 2011 on our support here
2010 Support
Just some of our sponsorship in 2010
Defence Clay Target Association:
On going cash sponsorship for Defence Clay Target Association Annual Down the Line Championship.
"On behalf of the Defence Clay Target Association please accept our heartfelt thanks for your support. The Association conducted its Annual Down the Line (DTL) Championship at the Mornington Clay Target Club, Victoria between 14 and 16 September 2010. The overwhelming success of the event was predominantly due to your generous sponsorship ... (click to read full letter)
Defence Charity Ball Support
"I would like to thank you personally for your involvement in Frontline's support of the 2010 John Holland Charity Ball..." (click to read full letter)
Army Shop
Armyshop was an initiative developed in response to a request from Army Brand Management to provide high quality and affordable Army branded products to Australian Defence Force members. It was also created with the stipulation that a percentage of proceeds are donated to the Army Relief Trust fund in order to support soldiers’ welfare. Armyshop has the full endorsement of the Chief of Army, who encourages all Army personnel to contribute to promoting the professionalism of the Australian Army by supporting Armyshop.
Armyshop products are designed to meet the needs of our troops, and include everything from conference stationary, and field equipment, to made-to-order PT uniforms and presentation plaques. We are committed to constantly improving, and being responsive to the needs of our soldiers and their communities. Armyshop is also proud to support our service personnel through regularly sponsoring events and publications, and donating products. Armyshop can be contacted by visiting www.armyshop.com.au or by emailing sales@armyshop.com.au